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Unilever Stops Social Media Advertising In USA

Unilever Stops Social Media Advertising In USA

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Unilever PLC said on Friday that it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing “divisiveness and hate speech during this polarized election period in the US”.

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The consumer goods company, which owns brands like Dove soap and Lipton tea, joins a growing advertising boycott against Facebook as part of the Stop Hate for Profit campaign.

The campaign was started by several US civil rights groups after the death of African-American George Floyd in police custody triggered widespread protests against racial discrimination in the US.

The effort called on Facebook, which owns Instagram, to do more to stop hate speech and misinformation.

Shares of Facebook and Twitter both fell more than seven percent.

“Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary,” Unilever said in a statement.

The Stop Hate for Profit campaign asks businesses not to advertise on Facebook’s services in July. It focuses on specific recommendations for Facebook, though Twitter has also long been under pressure to clean up alleged abuses and misinformation on its platform.

“We have developed policies and platform capabilities designed to protect and serve the public conversation, and as always, are committed to amplifying voices from underrepresented communities and marginalised groups,” said Sarah Personette, vice president for Twitter’s Global Client Solutions.

“We are respectful of our partners’ decisions and will continue to work and communicate closely with them during this time.”

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